We provide complete professional AV production services for events throughout Western Massachusetts. Our core services include:

• Event Audio Production – Professional sound systems, wireless microphones, mixing consoles, and A1/A2 audio engineers for clear, reliable audio
• Live Streaming Services – Multi-camera production, real-time streaming to any platform, professional encoding and monitoring
• Hybrid Event Solutions – Seamlessly integrate in-person and virtual attendees with synchronized audio/video
• Visual Production – Projection systems, LED displays, confidence monitors, IMAG (image magnification)
• Complete Event Production – Turnkey service from planning through teardown with on-site technical staff

We serve graduations, town meetings, theater productions, conferences, houses of worship, and corporate events of all sizes.

We’re based in Western Massachusetts and service local area needs as well as Boston and all of New England:

• Hampshire County: Northampton, Amherst, Hadley, South Hadley, Ware, Belchertown, Easthampton
• Franklin County: Greenfield, Deerfield, Montague, Turners Falls
• Hampden County: Springfield, Holyoke, Chicopee, Westfield, West Springfield
• Berkshire County: Pittsfield, Lenox, Great Barrington (and surrounding areas)

We regularly travel throughout the Pioneer Valley and can accommodate events in other Massachusetts locations. Call (413) 665-8800 to confirm we can serve your specific location.

Sonix Pro Audio was established in 1977, giving us nearly 50 years of experience in professional event production. Our founder, J Scott McArthur, built the company on a foundation of technical excellence and reliable service. Over the decades, we’ve produced thousands of successful events—from small board meetings to major arena productions—and have built a reputation as Western Massachusetts’ most trusted event AV company.

Several things set us apart:

1. Nearly 50 Years of Experience – We’ve been doing this since 1977. We’ve seen it all and know how to handle any technical challenge.

2. Professional Team, Not Amateurs – Our A1 and A2 audio engineers, master system technicians, and installers are true professionals with decades of combined experience.

3. Full-Service Production – We provide on-site technicians who stay throughout your entire event. You’re never left alone with equipment.

4. State-of-the-Art Equipment – Professional-grade wireless microphones, QSC QSys systems, PTZ cameras, and live stream technology.

5. Redundancy & Reliability – We build backup systems into every event.

6. Local Expertise – We know Western Massachusetts venues, acoustics, and logistics.

7. Transparent Communication – No technical jargon. No surprise fees. Just clear explanations and honest pricing.

Recommended booking timeline:

• Major events (graduations, large conferences, theater productions): 2-3 months in advance
• Medium events (town meetings, medium conferences): 4-6 weeks in advance
• Small events (board meetings, small gatherings): 2-3 weeks in advance

Why book early?
• Guarantees equipment and staff availability
• Allows time for site visits and detailed planning
• Provides opportunity for technical rehearsals if needed
• Ensures you get your preferred date

Last-minute events? We often accommodate last-minute requests (1-2 weeks or even less). Call (413) 665-8800 to check availability.

We provide full-service event production, which means professional technicians stay on-site throughout your entire event.

Here’s what that includes:

BEFORE YOUR EVENT:
• Pre-event consultation and planning
• Site visit (if needed)
• Equipment selection and preparation
• Arrival and setup (typically 2-4 hours before event)
• Sound check and testing

DURING YOUR EVENT:
• Professional A1 audio engineer operating mixing console
• A2 audio engineer handling microphones, troubleshooting, stage support
• Video technician (for streaming/visual production)
• Real-time audio mixing and adjustments
• Monitoring all systems continuously
• Instant troubleshooting if anything goes wrong

AFTER YOUR EVENT:
• Professional teardown
• Equipment removal
• Venue cleanup

YOU NEVER HANDLE EQUIPMENT. You focus on your event. We handle all technical aspects from start to finish.

Equipment reliability is critical, so we build redundancy into every event:

BACKUP SYSTEMS WE BRING:
• Backup wireless microphones (extra transmitters, receivers)
• Backup mixing console (for critical events)
• Extra cables (microphone, speaker, power)
• Spare batteries (always fresh, always available)
• Backup speakers (if primary system fails)
• Backup cameras
• Redundant encoding systems
• Multiple internet connections (when possible)

WHAT HAPPENS IF SOMETHING FAILS:
1. Instant detection – Our technicians monitor all systems continuously
2. Immediate troubleshooting – We identify the issue within seconds
3. Quick switchover – Backup equipment ready to deploy
4. Minimal disruption – Most failures resolved in under 60 seconds
5. Event continues – Your audience barely notices

OUR TRACK RECORD: In nearly 50 years of service, we’ve never had a show-stopping technical failure.

Yes! Live streaming is one of our core services. We provide professional multi-camera streaming for events of all sizes throughout Western Massachusetts.

What we provide for live streaming:

CAMERAS & VIDEO:
• PTZ cameras (pan-tilt-zoom for smooth, professional coverage)
• Multi-camera production (2-4 cameras for dynamic viewing)
• Professional camera operators (for complex events)
• Video switching (seamless transitions between camera angles)

AUDIO:
• Professional audio mixing specifically for streaming
• Audio embedding into video stream
• Sound optimization for virtual viewers

STREAMING:
• Real-time encoding and streaming
• Professional streaming platforms
• Monitoring and quality control
• Bandwidth management
• Backup streaming systems

Types of events we stream: Graduations, town meetings, conferences, theater productions, board meetings, religious services.

Call (413) 665-8800 for a live streaming quote.

Yes! Graduation ceremonies are one of our specialties.

What we provide for graduations:

AUDIO:
• Wireless microphones for speakers, administrators, student speakers
• Audio coverage for entire venue (every family hears clearly)
• Professional mixing (music, speeches, announcements)
• Sound reinforcement for outdoor ceremonies

VISUAL:
• Projection screens (so everyone can see the stage)
• Confidence monitors (for speakers)
• IMAG (image magnification for large venues)

LIVE STREAMING:
• Multi-camera coverage
• Stream to YouTube, Facebook, or private platform
• Families watch from anywhere in the world
• Recording included

We’ve produced hundreds of graduation ceremonies throughout Western Massachusetts including UMass Amherst, Smith College, and dozens of high school graduations.

We know how important this day is. One shot to get it right, and we do.

Absolutely! We’re Western Massachusetts’ trusted AV provider for municipal events.

Why municipalities choose us:

1. Hybrid Meeting Expertise – In-person + virtual attendance, interactive Q&A, voting capabilities

2. Clear Audio for Public Participation – Conference microphones for board/council, audience microphones for public comment, even audio levels

3. Reliable Technology – Backup systems (town votes can’t be redone), experienced technicians who understand municipal processes

4. Budget-Conscious – Fair pricing for municipalities, accepts purchase orders, transparent quotes

Typical town meeting setup:
• 6-12 conference microphones (select board, moderator, clerk)
• 1-2 audience microphones (public comment)
• Speaker system for clear coverage
• 1-2 cameras for live streaming
• Recording for archives

We understand public meeting laws, accessibility requirements, and budget constraints.

Yes! Theater productions are one of our specialties. We love working with theater companies, schools, and community theaters.

THEATER SERVICES:
• Professional sound design consultation
• Wireless microphone systems (headsets, lavs, handhelds)
• Stage sound reinforcement
• Orchestra/pit reinforcement
• Playback systems (music, sound effects)
• A1 audio engineers for performances

Our team includes theater-trained audio engineers who understand:
• Musical theater (different than straight plays)
• Wireless microphone management for quick costume changes
• Sound effects timing and cues
• Orchestra balance with vocals
• Acoustics of theater spaces

Multi-show runs? We provide technicians for every performance (not just opening night). Your show deserves consistent, professional sound throughout the run.

A1 AUDIO ENGINEER (Lead Audio Engineer):
• Operates the main mixing console
• Makes all primary sound decisions (levels, EQ, effects)
• Mixes audio during the event
• Monitors overall sound quality
• Communicates with event organizers

Think of A1 as: The conductor of your event’s sound.

A2 AUDIO ENGINEER (Assistant Audio Engineer):
• Handles microphone placement (lavaliers, headsets, podium mics)
• Manages on-stage audio needs
• Troubleshoots technical issues
• Handles cable management
• Manages wireless microphone coordination
• Assists A1 with setup and teardown

Think of A2 as: The hands-on technician making sure everything works.

THE VALUE OF HAVING BOTH:
• If a microphone dies, A2 fixes it while A1 keeps mixing
• If a speaker needs mic adjustment, A2 handles it
• Setup and teardown is much faster
• Problems are solved instantly

As many as you need! We have extensive wireless and wired microphone inventory.

WIRELESS MICROPHONES:
• Standard: 12-16 channels (handles most events)
• Large events: 24-32 channels (theater productions, large conferences)
• Maximum capacity: 40+ channels (we can bring in additional systems if needed)

MICROPHONE TYPES:
• Wireless: Handheld, lavalier/lapel, headset, instrument
• Wired: Lectern/podium, conference, boundary, choir/ensemble

TYPICAL EVENT MICROPHONE COUNTS:
• Small meeting: 2-4 mics
• Graduation: 6-10 mics
• Panel discussion: 4-8 mics
• Town meeting: 8-15 mics
• Conference: 12-20 mics
• Theater production: 16-32 mics

Need an unusual number of microphones? Call (413) 665-8800—we’ll make it work.

Yes! Outdoor events require special planning, and we have extensive experience.

HOW WE HANDLE OUTDOOR EVENTS:

EQUIPMENT:
• Weather-resistant speakers and equipment
• Covered mixing position (tent or canopy)
• Generator backup (if needed)
• Windscreens for microphones
• Weighted stands (for wind)

PLANNING:
• Site visit (assess power, layout, shelter)
• Weather monitoring (backup plan ready)
• Extra setup time (2-3 hours minimum)
• Equipment protection (tarps, cases, covers)

OUTDOOR EVENTS WE’VE DONE:
• Outdoor graduation ceremonies
• Festival stages
• Community concerts
• Municipal events
• Fundraisers and galas
• Outdoor theater

WEATHER CONTINGENCY:
• We monitor weather leading up to event
• Have backup equipment ready
• Can relocate to indoor backup location (if available)
• Rain-or-shine equipment (if event proceeds regardless)

Important: Outdoor events require additional planning and equipment. Mention it’s outdoors when requesting a quote.